Unlockable IAPs Get Players Invested Before Spending
Purchase events with unlockable IAPs in Candy Crush Saga, Zen Match, and Toon Blast all drove significantly more revenue than similar events this year. By having players complete gameplay tasks to unlock IAP rewards, these events make players feel like they “earned” the purchase. Some of these events also include challenging engagement requirements, which encourages additional spending on boosts to unlock rewards.
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Multi-Stage Mission Events Are a Huge Opportunity
Zen Match and Royal Match introduced mission events with several stages of difficult missions, which performed substantially better than other mission events in casual apps. Mission events have been among the weakest-performing event types this year, so adopting a multi-stage structure can help casual apps revitalize mission events and connect all their live ops into a single progression.
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Complex Mini-Games Create New Avenues for Spend
Idle Mafia and Homescapes both released deep, cross-genre mini-games that offer several types of progressions and ways to spend to accelerate progress. These events succeeded by combining complex mechanics, short runtimes, and long progressions to drive significant engagement and spend.
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Match Factory! Is 2024’s Biggest Breakout Success
Since its worldwide launch in November 2023, Peak Games’ Match Factory! has skyrocketed to become the seventh highest-grossing puzzle app this year. The app’s significant growth can be attributed to its high production quality, massively successful playable ad campaigns, and the introduction of new features such as competitions and a battle pass.
