Strategy Insights Jam City hired social media stars to market their app, driving engagement with YouTube videos and community contests. This campaign did not drive meaningful downloads. However, continue to test high-risk, high-reward marketing channels. Justify the...
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In the past ten years, social casino companies have found great value through different sources. The Facebook platform, mobile paid user acquisition, and launch-multiple-games ASO systems have all started, grown, and matured. Uncovering the next great value system...
Our first recommendation involves the primary coin bonus, one of the most important yet least innovative features in social casino. We break down several social casino and non-casino games to analyze the full potential of this significant feature. Apple just announced...
