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Soft Launch

Tag: Soft Launch

Casino Report: October 2019

Casino Report: October 2019

Executive Summary Economy Rebalances In Huuuge Casino, revenue spiked +75% WoW before cooling to +14% 2Wo2W after the release of the Super Sized reward feature. Huuuge Casino adjusted shop deals, retention bonuses, and collection rewards in this...

Puzzle Report: October 2019

Puzzle Report: October 2019

Executive Summary Controversial Ad Campaigns After the release of the first Pregnancy Ad, Lily’s Garden’s revenue was+11% and downloads +67% WoW. Revenue and downloads continued climbing to +21% and +50% 2Wo2W after the Twitter post went viral....

Puzzle Report: September 2019

Puzzle Report: September 2019

Executive Summary Revenue Drivers Revenue was +19.7% and downloads +36.3% WoW in Angry Birds Dream Blast after the launch of the Journey to Eagle Island quest event. Revenue sustained at +21.2% 2Wo2W with downloads at +11.8%. Candy Crush Saga’s...

Puzzle Report: August 2019

Puzzle Report: August 2019

New Innovations Revenue increased +6.2% WoW after the release of Best Fiends' Temper of Doom, and +7.8% WoW after the release of Music Festival but did not sustain following either release. Revenue flattened 2Wo2W after Temper...

Puzzle Report: July 2019

Puzzle Report: July 2019

Candy Crush Friends Saga revenue increased +23% WoW and +26% 2Wo2W after the release of The Big Bubblegum Debacle. A Limited Offer sale was also released during that time period, contributing to the revenue growth. Downloads were up +8% WoW and +1%...

Puzzle Report: June 2019

Puzzle Report: June 2019

The release of a new Daily Quests feature appears to have increased the revenue impact of an existing, recurring event, Treasure Hunts. After Daily Quests went live, revenue was +11% 4Wo4W (two holiday sales in May also boosted revenue). Soft...

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