VIP Program and External Store Download the September Casual Report Candy Crush Saga's Candy Crush Royalty is a VIP program that requires players to visit a website in order to sign up and collect rewards. Once players are on the site, they can...
Soft Launch
Tag: Soft Launch
September 2021 Casino Report
Short-term battle passes Download the full September Casino Report Mission features with battle passes have a much higher average and median revenue impact MoM than other mission features. While many apps still haven't released their first battle...
August 2021 Core Report
Combined Mission and Content Releases Download the full August Core Report Mission features that are released simultaneously with new equipment, abilities, or heroes have estimated revenue impacts of +34%, +19%, and +16% MoM, respectively. That's a...
Puzzle Report: August 2020
Executive Summary Revenue Driver Revenue was +6% and downloads were -9% 10Do10D after the launch of the Event Shop alongside The Summer Party Adventure mission event in Angry Birds 2. Trends Collections were the third most frequently released event...
RPG Report: July 2020
Executive Summary Revenue Driver Rise of Kingdoms' revenue was +20% and downloads were -8% MoM after the initial launch of Peerless Scholar. In this new trivia mini-game season, players progress through three tiers of quizzes about world history...
Puzzle Report: July 2020
Executive Summary Mechanic Guide: Clubs In this report, we analyze five core elements of clubs: User Interfaces, Competitions, Collaborations, Participation, and Gifting. Each section includes research insights and examples of unique mechanics from...
Puzzle Report: May 2020
Executive Summary First-Try Win Collection Event During the initial release of Magic Keys of Oz in Wizard of Oz Magic Match, revenue was +13% and downloads were -13% WoW. The second release saw revenue +31% and downloads -6% WoW. Levels Economy...
RPG Report: April 2020
Executive Summary Content Expansion Season After the release of Empires and Puzzles’ Season III, revenue was +23% and downloads were -15% MoM. 2Mo2M revenue and downloads were +152% and +111%, respectively. Trends In 20 tracked RPG apps, downloads...
Puzzle Report: April 2020
Executive Summary App Teardowns In Hay Day Pop, players build and expand a farm that combines custom design and Sims-like mechanics. Happy Blast was one of the most downloaded puzzle apps in China during the peak of COVID-19 isolation—with 1.6M...
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