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social casino product report

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LIBERTY CHALLENGE: CAESARS SLOTS

Caesars Slots released Liberty Challenge missions that award stars that earn medals upon completion [pigeon_protect] Caesars Slots' Liberty Challenge contains seven missions. Completing all missions earns a medal and $19.18 worth of coins (image...

TIERED RAFFLES: POP! Slots

Increase raffle participation by making every participant a winner. Maintain revenue per transaction with ticket levels [pigeon_protect] In POP! Slots' Summer Raffle event, three prize levels are displayed with a timer and a message that 'Every...

NEW LIVE OPS JULY 2017

Award event winners with naming rights. Determine tomorrow's leveling payout based on today's play. Add a mystery gift post-purchase for a simple implementation of surprise bonuses [pigeon_protect] Award winners with naming rights to public rooms:...

RETENTION POLISH JULY 2017

Trigger events when players run out of coins. Explore simple buildables. Unlock a sale’s cost and discount with a gambling mechanic. Showcase machine lobby cards based on novelty, previous play, and likelihood to enjoy [pigeon_protect] Trigger a...

UNLOCK SPECIAL PACKAGES & SURPRISE BONUSES

Invest in multi-step buy page logic to drive revenue per transaction and transactions per player. Surprise and delight players with unexpected bonuses post-purchase [pigeon_protect] In DoubleU Casino's coin store, a special deal is unlockable by...

PAYBACK MECHANICS

Give players back a percentage of their lost chips for a set time period after any purchase. Sell payback packages to increase transactions [pigeon_protect] In Slotomania, a new 2 Hrs Payback is added to any purchase that activates a 0.2% payback...

CONNECT CELL PHONES

Connect to players through their cell phones to create a sticky notification channel to boost retention. Think long-term in your outreach strategy [pigeon_protect] In Jackpotjoy Slots, players receive $16.08 worth of coins to connect their cell...

July 2017: Social Casino Product Report

"Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth."  – Peter Drucker, renowned business writer Dear Product Owner, This month, you should be aware of three new innovations...

ECONOMY TEARDOWN: LEVELING

[pigeon_protect] Hit it Rich has the most expensive cost per level for players due to high perceived value of its content. Big Fish Casino, Caesars Slots, and Wizard of Oz have the cheapest cost per level (Cost Per Level image) Hit it Rich and Big...

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