Revenue Driver: Challenge Events Revenue spiked 30% WoW in Homescapes after the release of a new event, Festival of Lights. In short, event-specific currency unlocks event-specific levels. Completing levels fills a progress bar for custom decorations awards. Review...
Quadrant Strategies, a top market research company, interviewed three House of Fun Whales who spent a minimum of $100 in House of Fun in November … and over $1,000 lifetime in the app. The takeaways in this section are based on those in-depth interviews. The...
The market is shifting towards more complex and polished features. A primary reason is that these type of features, while costly to build, are harder to replicate. For successful features, this means your app reaps the value of the innovation for a longer period of...
The best games will be almost entirely personalized. For good reason—personalization is a powerful and low-risk way to improve retention in more established games. In this report, we provide ways to take app-wide features and add customization to increase the ROI. A...