Reimagining Club Events Read this month’s Headline Release and Market Watch Introduction Club events perform poorly in the casual market, so most casual apps don’t invest in developing complex club events. But this lack of investment is a...
Market Watch
Tag: Market Watch
July 2023 Casual Report
Using Mini-Games to Drive Base Game Engagement Read this month’s Headline Release and Market Watch Headline Release Royal Match’s Hidden Temple mini-game helped increase revenue 25% 3Do3D by driving engagement in the base game and offering strong...
June 2023 Casual Report
Makeover Event with Multiple Endings Starting this month, we’re publishing our reports directly on our website in two pages: a Headline Release and a Market Watch. The Headline Release analyzes a new feature or event with especially impactful...
May 2023 Casual Report
Tournament with $250K Prize Pool Download the May Casual Report Impact Driver Candy Crush Saga’s All Stars Tournament offers the most valuable prizes ever for a competition in a casual app, including a pool of $250,000, a weeklong trip to London,...
April 2023 Casual Report
Clubs with Rich Interactions Download the April Casual Report Impact Driver Project Makeover’s Cliques offers unusually deep mechanics for a club feature in the casual market. Along with standards like leaderboards and gifting lives, Cliques...
March 2023 Casual Report
Merge Mini-Game Download the March Casual Report Gardenscapes' Secret Ingredient, a mini-game with merge gameplay, is the latest example of Playrix using mini-games to introduce mechanics from other genres. Prior to its release in Gardenscapes,...
February 2023 Racing & Sports Report
Gacha Mini-Game Download the February Racing & Sports Report In Tennis Clash’s Ace Academy, players spin a slot machine that awards new abilities for characters—but only if players land a special symbol on each of the machine’s three reels. To...
February 2023 Casual Report
Battle Pass Timer Mechanics Download the February Casual Report Lily’s Garden’s Lunar Season is one of the first battle passes we’ve seen in the casual market that includes time-sensitive rewards. In the premium pass, reaching certain tiers within...
January 2023 Racing & Sports Report
Concurrent Themed Competitions Download the January Racing & Sports Report 8 Ball Pool combines two proven mechanics from past events—ice-covered pool tables and a win-streak scoring system—into a set of events (Ice Lounge Epic, Snow Patch Win...
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