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Executive Summary Revenue Driver Revenue was +6% and downloads were -9% 10Do10D after the launch of the Event Shop alongside The Summer Party Adventure mission event in Angry Birds 2. Trends Collections were the third most frequently released event...
Executive Summary Mechanic Guide: Clubs In this report, we analyze five core elements of clubs: User Interfaces, Competitions, Collaborations, Participation, and Gifting. Each section includes research insights and examples of unique mechanics from...
Executive Summary Revenue Driver After the release of the Darth Vader Villain Event and Diamond Box, Disney Emoji Blitz's revenue was +51% and downloads were +38% 5Do5D. During the three most recent Villain Event and Diamond Box releases, revenue...
Executive Summary First-Try Win Collection Event During the initial release of Magic Keys of Oz in Wizard of Oz Magic Match, revenue was +13% and downloads were -13% WoW. The second release saw revenue +31% and downloads -6% WoW. Levels Economy...
Executive Summary App Teardowns In Hay Day Pop, players build and expand a farm that combines custom design and Sims-like mechanics. Happy Blast was one of the most downloaded puzzle apps in China during the peak of COVID-19 isolation—with 1.6M...
Executive Summary Traffic Puzzle by Huuuge Games Huuuge Games’ Huuuge Publishing service works with developers to market, distribute, and support live F2P apps like Traffic Puzzle. Missions with Puzzle Collection After the release of Valentine’s...
Epic Games’ Senior Designer Jim Brown deconstructs the psychology of level design and explains how to give players autonomy by taking it away. Influences of Choice Paradox of Choice: Choice is essential to player autonomy, but too much can break a...
Executive Summary Piggy GO - Clash of Coin by HK FOREVER9 TECHNOLOGY This competitive puzzle app combines a Coin Master-inspired meta-game with a number of popular trends, including board games, character customization, VIP and battle passes,...
Executive Summary Platform Changes Apps on iOS that require players to sign in using third-party login services must now also offer Sign in with Apple. Missions & Upgradeable Rewards Gardenscapes’ revenue was +18% and downloads -14% WoW after...
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