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Executive Summary Fantasy Westward Journey 3D by NetEase In January 2020, Fantasy Westward Journey 3D averaged $358,275 in daily revenue and 12,982 daily downloads. The app was launched exclusively in China in December 2019. Black Desert Mobile by...
Executive Summary Task Challenge Events Revenue was +33% WoW and +16% 2Wo2W after Fishdom launched Trouble in Paradise. Downloads were flat during this period. Players earn tokens to rebuild a cabana area. Completing the cabana awards...
Executive Summary Economy Rebalances In Huuuge Casino, revenue spiked +75% WoW before cooling to +14% 2Wo2W after the release of the Super Sized reward feature. Huuuge Casino adjusted shop deals, retention bonuses, and collection rewards in this...
Executive Summary Unlocking Boosts Post-Purchase After the launch of Leprechaun in Slotomania, revenue was +9.4% WoW and +14.9% 2Wo2W. Downloads were +7.9% and +16.9% during those time periods. After the release of Gladiator Sale, revenue was...
Candy Crush Friends Saga revenue increased +23% WoW and +26% 2Wo2W after the release of The Big Bubblegum Debacle. A Limited Offer sale was also released during that time period, contributing to the revenue growth. Downloads were up +8% WoW and +1%...
Revenue was +27% WoW the first time Win Zone went live … and +34% 3Do3D the second time. After the release of Buddy Charm Quest, an adaptation of HoF Legends, revenue appears relatively flat … with a potential spike on the last day. Before the...
The release of a new Daily Quests feature appears to have increased the revenue impact of an existing, recurring event, Treasure Hunts. After Daily Quests went live, revenue was +11% 4Wo4W (two holiday sales in May also boosted revenue). Soft...
Revenue Drivers Following the release of SlotoClans in Slotomania,revenue was down -14% WoW. Revenue increased +32% WoW after sales and events integrated with SlotoClanswent live. Revenue continued to be elevated +20% 2Wo2W. New...
REVENUE DRIVERS Caesars Slots released an initially free mini-game event that helped grow revenue by 13% WoW. This less-prohibitive flow, which is an innovative twist on the spin-to-play framework, can be applied to almost any event system....
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