Short-term battle passes

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Mission features with battle passes have a much higher average and median revenue impact MoM than other mission features.

While many apps still haven’t released their first battle pass, Caesars Slots just released its second: Prime Pass. In contrast to its first battle pass, which runs for about two months at a time, Prime Pass lasts just one week.

Download the September Casino Report to learn how this combination of short and long release cadences increases the impact of battle passes and why battle passes should offer cosmetic rewards.

Video Insights

This month’s video insights examine a pair of content and mission releases in the core app Bloons TD 6 that helped increase revenue +33% 3Wo3W. This content release strategy boosts feature acquisition by making players more confident—and more motivated to engage with new features. Watch the video to find out more.