Your Key to Industry-Leading Gaming and App Insights

Download a Recent Report

RPG Report: December 2019

Rise of Kingdoms’ revenue was +34% and downloads were -12% WoW after Thanksgiving Feast event. Cooking events are driving revenue in top-grossing apps across genres.

Executive Summary

Cooking Mechanics & Cross-Promotion Events

Rise of Kingdoms’ revenue was +34% and downloads were -12% WoW after the cooking collection event Thanksgiving Feast. Cooking events are driving revenue in top-grossing apps across genres.

During the Thanksgiving Feast event in Rise of Kingdoms, players collect ingredients to complete dishes for individual and alliance rewards.

AFK Arena‘s downloads were +26% WoW and +65% 2Wo2W due to the Rise of Arenas cross-promotion event with Rise of Kingdoms—an app with nearly three times as many downloads as AFK Arena.

In the Rise of Arenas cross-promotion event, challenges in Rise of Kingdoms and AFK Arena award event-exclusive avatar frames for both games.

Increase engagement in cooperative events by identifying individual contributions and rewarding top performers.

Event Engagement Tokens

Star Trek Fleet Command‘s revenue was +11% and downloads were -17% for the 17-day Mirror, Mirror event compared to the previous 17-day period (starting on the same day of the week). iOS featured listings in AR and RPG categories accounted for 50% of total downloads from 11/12 to 11/30.

During this multi-event, players spend two types of event tokens to unlock missions. High-level players construct a new ship to gain access to event-exclusive competitions.

Increase revenue from highly engaged players by adding exclusive competitions to challenge events. Price event currency IAP bundles tactfully to maximize conversions.

[pigeon_protect]

[/pigeon_protect]

[pigeon_display_when access="disabled"][st_icon_box background="#e7e7e7" opacity="1" icon="icon: unlock-alt" icon_color="#ffffff" icon_bg="#444444" border_color="#8c8c8c" icon_spin="no" icon_position="icon-top"]

To continue reading, you must be a subscriber. Joining is easy, pick your plan here and get full access immediately (you can cancel at any time).

Already a member? Sweet - just login here and you’ll be all set.

Subscribing to Liquid & Grit offers the ability to stay up to date on the latest mobile gaming and new product trends.  

As a subscriber, you’ll also get:

  • Revenue-driving mechanics in concise PDF format
  • Downloadable economy, level, and currency spreadsheets
  • Deconstructions of upcoming competition in soft launch and breaking the top 100
  • Online tools that hold over 15K libraries and years of analysis
  • Valuable knowledge that helps you create the best mobile gaming experience

Want to see a sample of what Liquid & Grit reports include? Not a problem, click HERE to grab some freebies

[/st_icon_box] [/pigeon_display_when]
A video analysis of RPG Cooking Mechanics and Cross-Promotion Events

Table of Contents

Revenue Drivers

  • Cooking Mechanics
    • Thanksgiving Feast in Rise of Kingdoms
  • Cross-Promotion Events
    • Rise of Arenas in Rise of Kingdoms and AFK Arena
  • Event Engagement Tokens
    • Mirror, Mirror in Star Trek Fleet Command

New Content

  • Content Releases I & II

Market Watch

  • Notable Releases I & II

Appendix

  • Premium Partnerships
  • RPG Mechanics Taxonomy

Review all features and events released in the Data Tool.