Match Factory! Turns Competitors’ Video Ads Into Playables—And Has the Best UA in Its Genre

In our Ad Creatives Report, we’ll examine the most important ad trends in mobile gaming to find the best creatives to bolster marketing teams’ UA strategies. To subscribe to this report, contact Brett Nowak.

Match Factory! iterates on its core 3D matching mechanics to create a variety of highly successful playable ads, helping to make it the most popular match 3D app on the market. Many of these creatives are based on successful video ads from Match Factory!’s competitors, which helps Match Factory! save time on design and testing.

Because these ads are so evocative of Match Factory!’s core gameplay, they may be more likely to attract and retain long-term players. This similarity between core gameplay and ads also allows Match Factory! to create a more coherent FTUE without interruptions to introduce unrelated mini-games from ads.

Playable ads that reimagine core gameplay mechanics are successful but surprisingly rare across markets. Over the past 90 days, Match Factory! had nearly 2M downloads and earned more than $28M in revenue, and its ads account for over 67% of its UA.

Download the full report to learn how Match Factory!’s playable ads, many of which are based on its competitor’s ads, helped it dominate the match 3D subgenre.