Features that award time-locked chests during spins are a major trend that’s generating significant revenue across top casino apps. This feature debuted in Jackpot Party in 2019 and has since been adopted by 10 other leading casino apps, six of which have released adaptations in the past nine months. Of these recent implementations, Caesars Slots’ version achieved the greatest revenue impact of 17% MoM.
These features drive spend by letting players use premium currency to instantly open chests. Because players can only store a limited number of chests at once, players who want to maximize their rewards have to spend to unlock chests frequently to ensure they have room for new ones.
Reward features, which include these time-locked chests, have the best median and average revenue impacts by far of any feature type in the casino market. They’re also the most frequently released feature type and have several high-performing outliers.
Download the report to read our full analysis of this reward feature, which provides a detailed breakdown of the most recent version in Wizard of Oz Slots and examines the strategies that Caesars Slots’ version uses to generate significant revenue.
