EVENT-SPECIFIC CURRENCY
Build event-specific currency to keep the economy healthy … while monetizing the event
[pigeon_protect]Key Takeaways:
- Constantly manage, monitor, and adjust the economy of your apps. Put mechanics in place to inflate and deflate economy based on app analysis
- Releasing event-specific economy minimizes new event risks and allows conversion of this specific economy back into the main economy after the event at a healthy conversion rate
Feature Description:
-
- Gardenscapes released a separate inbox for event-specific currency gifting
- Players begin with 5 units of event-currency. More currency is accumulated through event refills, purchases, and sending/receiving gifts
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- Legendary Game of Heroes uses event-specific currencies frequently
- Machine-specific currency was released in one slot machine in a Casino category app (the equivalent of releasing a level-specific currency in a Puzzle app).
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More Images:
- Treats Inbox – Gardenscapes
Additional Information:
- Release: 1/23/18
- KPI: Event Revenue
- Player motivations: Ownership, Achieve
Related Features in Database:
- Vault Assault – Legendary Game of Heroes
- Monster Treasure – Caesars Slots
- Mighty Eagle’s Bootcamp – Angry Birds 2
Report References:
- Review our Puzzle Economy Analysis and download the Puzzle Economy Spreadsheet for full details (Spreadsheet included within the Puzzle Economy Analysis)
- To convert the event-specific currency back into the main economy check out: Trading (Deep Dive on Dragon Ball Z) later in this report
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