Executive Summary
Task Challenge Events
Revenue was +33% WoW and +16% 2Wo2W after Fishdom launched Trouble in Paradise. Downloads were flat during this period.
Players earn tokens to rebuild a cabana area. Completing the cabana awards in-game boosts and event-exclusive rewards.
Top-grossing apps have time and capital advantages that make challenging projects more profitable. Original IP is a prime example that generates long-term value for match-3 apps.
Multi-Stage Events
Following the launch of Rachel’s Quest in Candy Crush Friends Saga, revenue was +24% WoW and +18% 2Wo2W. Downloads spiked +21% WoW and +36% 2Wo2W due to being featured in Apple’s “Updated and Upgraded Games” category.
Players collect stickers to unlock a new character in a two-part event. The first part takes place on a quest map, while the second occurs on the main map.
Drive downloads with user acquisition videos that highlight new boosts … and, by leveraging platform relationships. Then, design event-specific levels to display new boosts.
[pigeon_protect]
[/pigeon_protect]
[pigeon_display_when access="disabled"][st_icon_box background="#e7e7e7" opacity="1" icon="icon: unlock-alt" icon_color="#ffffff" icon_bg="#444444" border_color="#8c8c8c" icon_spin="no" icon_position="icon-top"]To continue reading, you must be a subscriber. Joining is easy, pick your plan here and get full access immediately (you can cancel at any time).
Already a member? Sweet - just login here and you’ll be all set.
Subscribing to Liquid & Grit offers the ability to stay up to date on the latest mobile gaming and new product trends.
As a subscriber, you’ll also get:
- Revenue-driving mechanics in concise PDF format
- Downloadable economy, level, and currency spreadsheets
- Deconstructions of upcoming competition in soft launch and breaking the top 100
- Online tools that hold over 15K libraries and years of analysis
- Valuable knowledge that helps you create the best mobile gaming experience
Want to see a sample of what Liquid & Grit reports include? Not a problem, click HERE to grab some freebies
[/st_icon_box] [/pigeon_display_when]Table of Contents
Revenue Drivers
- Task Challenge Events
- Trouble in Paradise in Fishdom
- Multi-Stage Events
- Rachel’s Quest in Candy Crush Friends Saga
Breakout App
- Merge Magic by Gram Games
Level Mechanics
- New Level Designs I & II
Market Watch
- Notable Releases I, II, & III
Appendix
- L&G Puzzle Personas
- Puzzle Product Council
- Premium Partnerships
- Puzzle Mechanics Taxonomy
Review all features and events released in the Data Tool