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Puzzle Report: May 2019

Club Features centered on sharing lives are proven to drive revenue in Puzzle. Revenue was +25% WoW after Homescapes released a version called Teams … and +20% WoW when Lost Island Blast Adventure released a version called Clubs.

Apps in Soft Launch

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Wildscapes (Playrix)

Revenue Analysis

This app soft launched 4/19/19 and currently live in 3 testing countries.

App Teardown

Wildscapes is a match-builder that combines elements of Family Zoo the Story and Toon Blast. In the app, players progress animals for a reward. Tasks are more integrated into the game, appearing during progression, instead of on a Task List.

There are two features with chest mechanics influenced by Toon Blast: Zoo Chest in Wildscapes (Toon Chest in Toon Blast) and Start Chest in Wildscapes (Star Chest in Toon Blast).

The custom design choices are similar to Fishdom. In Wildscapes, players use a theme menu to choose between purchasable and standard custom designs (see Custom Design in the Library tool).

For more images of the app, go to the Library tool: New User Flow, Tasks, and Zoo Animals. Download on iTunes (not available in the U.S.).

Memories: Magic Match (Playrix)

Revenue Analysis

This app was soft launched 4/8/19 and currently live in 5 testing countries.

App Teardown

This is a match-builder with level-based progression that combines components of Homescapes and Toon Blast. The level elements are very similar to Homescapes (New User Flow, Boosts, and Misc. Features).

Both of the two features with chests mentioned in the Wildscapes teardown from Toon Blast are also in this app.

The app will hard launch with Teams and a Leaderboard. There are also Boosts, Happy Chests, Star Chests, and Misc. Currency.  Download on iTunes (not available in the U.S.).

Toy Story Drop (Big Fish Games)

Revenue Analysis

The app soft launched on 1/24/19 and is currently live in 9 testing countries.

App Teardown

This match-builder app integrates IP into multiple storylines and mechanics. See this example video.

In the app, players collect Batteries (soft currency) to unlock Story Levels. Players find Playset items in chests. Other features include the New User Flow, Boosts, Misc. Currency, and Misc. Features. Download on iTunes (not available in the U.S.).

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To continue reading, you must be a subscriber. Joining is easy, pick your plan here and get full access immediately (you can cancel at any time).

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Subscribing to Liquid & Grit offers the ability to stay up to date on the latest mobile gaming and new product trends.  

As a subscriber, you’ll also get:

  • Revenue-driving mechanics in concise PDF format
  • Downloadable economy, level, and currency spreadsheets
  • Deconstructions of upcoming competition in soft launch and breaking the top 100
  • Online tools that hold over 15K libraries and years of analysis
  • Valuable knowledge that helps you create the best mobile gaming experience

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Market Watch

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  • Polysphere’s revenue continues to climb. See Sensor Tower for details.
  • King cross-promoted to Candy Crush Friends Saga with New Installs Gifts.
  • Angry Birds Match released a Collection Feature titled, Outfit Crafting. In this feature, players use a new Outfit Studio to collect Hatchling Outfits with a new currency.
  • Gardenscapes released a Levels Event First Time’s a Charm that awards players for completing 10 levels on the first attempt.
  • Angry Birds 2’s Restart Room gives players an option to start over in a room with a soft currency purchase.
  • Toy Blast released Daily Challenges.
  • Cookie Jam and Cookie Jam Blast released limited-time offers Blooming Prize Shop and County Fair, respectively. Both events award tickets for beating levels … and more tickets for beating levels on the first try. Tickets are used to purchase various boosts in a special shop.

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[pigeon_display_when access="disabled"][st_icon_box background="#e7e7e7" opacity="1" icon="icon: unlock-alt" icon_color="#ffffff" icon_bg="#444444" border_color="#8c8c8c" icon_spin="no" icon_position="icon-top"]

To continue reading, you must be a subscriber. Joining is easy, pick your plan here and get full access immediately (you can cancel at any time).

Already a member? Sweet - just login here and you’ll be all set.

Subscribing to Liquid & Grit offers the ability to stay up to date on the latest mobile gaming and new product trends.  

As a subscriber, you’ll also get:

  • Revenue-driving mechanics in concise PDF format
  • Downloadable economy, level, and currency spreadsheets
  • Deconstructions of upcoming competition in soft launch and breaking the top 100
  • Online tools that hold over 15K libraries and years of analysis
  • Valuable knowledge that helps you create the best mobile gaming experience

Want to see a sample of what Liquid & Grit reports include? Not a problem, click HERE to grab some freebies

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<< Go back to the Report’s Introduction and Revenue Drivers