EVENT-SPECIFIC CURRENCY

Build event-specific currency to keep the economy healthy … while monetizing the event

[pigeon_protect]Key Takeaways:

• Constantly manage, monitor, and adjust the economy of your apps. Put mechanics in place to inflate and deflate economy based on app analysis
• Releasing event-specific economy minimizes new event risks and allows conversion of this specific economy back into the main economy after the event at a healthy conversion rate

Feature Description:

• • Gardenscapes released a separate inbox for event-specific currency gifting

• Players begin with 5 units of event-currency. More currency is accumulated through event refills, purchases, and sending/receiving gifts

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• Legendary Game of Heroes uses event-specific currencies frequently
• Machine-specific currency was released in one slot machine in a Casino category app (the equivalent of releasing a level-specific currency in a Puzzle app).

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More Images:

• Treats Inbox – Gardenscapes

Additional Information:

• Release: 1/23/18
• KPI: Event Revenue
• Player motivations: Ownership, Achieve

Related Features in Database:

• Vault Assault – Legendary Game of Heroes
• Monster Treasure – Caesars Slots
• Mighty Eagle’s Bootcamp – Angry Birds 2

Report References:

• Review our Puzzle Economy Analysis and download the Puzzle Economy Spreadsheet for full details (Spreadsheet included within the Puzzle Economy Analysis)
• To convert the event-specific currency back into the main economy check out: Trading (Deep Dive on Dragon Ball Z) later in this report

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