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Wonka’s World of Candy

Zynga’s newest match-3 game, Wonka’s World of Candy, received a spike of 61K U.S. Featured Downloads since hard launch. Current downloads are from paid UA. The game storyline features Charlie before he wins the Golden Ticket. During core play, players finish levels and customize the Chocolate Factory. Players complete Hard Levels to trigger a limited-time Boost. Wonka’s World of Candy players receive an average New User Balance compared to other top grossing apps. The New User Balance appears to be positioned relative to Home Design Makeover ... Wonka’s World of Candy gives out a small amount of value each day during very early play ... with Daily Value coming from a Daily Rewards Bonus and Free Daily Lives.

FEATURE ANALYSIS

The game storyline features Charlie before he wins the Golden Ticket. During core play, players finish levels and customize the Chocolate Factory. Players complete Hard Levels to trigger a limited-time Boost.

Game Play & Custom Design

  • Players complete match-3 levels to earn Coins and Stars (1).
  • Coins and Stars are used to complete Tasks to customize the Chocolate Factory (2).
  • Players then select their preferred design (3).

Earning Special Boosts

  • Completing Hard Levels rewards Sugar and other prizes (4 & 5).
  • Sugar is used to activate one of the Sugar Machines (6).
  • Sugar Machines award special Boosts that are triggered at the beginning of each level (7).
  • The Special Boost is active for a set amount of time and the first activation of the Boost is free.

Ticket System (unlocks at L64)

  • A Golden Ticket triggers the feature for five hours (8).
  • Once activated, players have five lives to complete five feature-specific level (9).
  • Players earn Coins and one Token for completing five levels in one life (10).
  • Collecting three Tokens awards players a Puzzle piece to upgrade a custom design Trophy (11).
  • Players can purchase Golden Tickets. They can also purchase bundles with Wonka Bars, which contain Golden Tickets, Sugar, and Boosts (12).
  • Players can also collect Wonka Bars from a Sugar Machine (13).

Events

  • Rocket Race is a play to collect event to fill a meter by collecting Rockets (14).
  • Golden Eggs is a streak event with increasing Boost rewards at the beginning of each level (15).

Additional Features in the Feature Database

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