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Product Roundtable on Cosmetic Progressions

About the Event

[PAST EVENT]

September 26, 2024
9:00 – 10:00 AM PST

Join us for a comprehensive roundtable discussion on a major trend in leading mobile games: adding progressions to cosmetics.

We’ll be joined by special guests Joseph Kim, Talia Shmuel, David Nelson, and Brett Nowak to explore some of the unique cosmetic features driving engagement and revenue in Stumble Guys and Mobile Legends: Bang Bang.

In this roundtable, we’ll discuss two mechanic insights that stood out in casual and core:

  • First, we’ll discuss the Abilities feature in Stumble Guys, which is a rework of its interactive emotes into upgradable abilities. This update adds strategic depth to the app’s core gameplay and creates a new channel for long-term engagement and spend.
  • Then, we’ll explore Mobile Legend: Bang Bang’s Collection update, one of the first permanent progressions for skin collection we’ve seen in any core app, contributing to a strong revenue increase of 25% 3Wo3W.

This roundtable is a great opportunity to understand how different games implement cosmetics. Join us to learn from these successful examples and gather insights to apply to your own game development strategies.

This event has passed. You can watch a recording of this roundtable here: September 2024 Product Roundtable

ABOUT THE PRESENTER

Joseph Kim
CEO
LILA Games

Speaker biography

Joseph Kim is the CEO and co-founder of LILA Games, where he leads the development of a groundbreaking F2P mobile shooter, driven by a vision to create an organization that fosters continuous learning and improvement. With over 20 years of experience across the gaming and tech industries, Joseph has held leadership roles at several notable companies. Prior to LILA Games, he was the Senior Vice President of Games and Digital Platforms at NBCUniversal and Chief Product Officer at SEGA Networks.

Joseph also serves as the Managing Partner of GameMakers, a platform dedicated to advancing best practices in F2P game development through content and community. As a former partner and podcast producer at Deconstructor of Fun, he contributed significantly to the gaming industry’s thought leadership with the “This Week in Games” podcast.

His earlier roles include senior leadership positions at FunPlus, Gaia Interactive, and Demiurge Studios. He has also served as a consultant, board member, and strategic advisor in various capacities. Joseph’s diverse career spans multiple disciplines, from product management and monetization strategies to mobile game publishing and corporate strategy.