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Product Roundtable on Hybrid Monetization

About the Event

[PAST EVENT]  This event has already ended, but subscribing members can find the recording on our Impact Portal soon.

Join us for an insightful roundtable to discover how hybrid monetization strategies can significantly boost player LTV.

Our host, Tiffany Keller, will lead the conversation alongside a panel of industry experts as they discuss key takeaways and actionable strategies, including:

  • Nearly half of all games use a mix of IAP and ad monetization.

  • Only 2% of players will make an IAP, so ads are crucial for monetizing free players.

  • IAP-majority apps should target rewarded ads at non-spending players to broaden monetization without cannibalizing spend from paying players.

  • IAA-majority apps should add IAPs that let players pay to skip rewarded ads or remove traditional ads, which increases players’ depth of monetization.

  • Developers should offer a comparable or lower ad load than similar apps to avoid churn.

Don’t miss this opportunity to learn from the experts and take your monetization strategy to the next level.

Register Now

 Date: February 13th, 2025
⏰ Time: 10:00 – 11:00 AM PST

ABOUT THE PRESENTER

Russell Ovans
Board Member & Author
East Side Games Group & Professor ARPDAU

Speaker biography

Russell Ovans is a seasoned free-to-play games executive, computer scientist, and entrepreneur with a diverse background spanning game analytics, AI, software engineering, and education. Currently serving as a Board Member at East Side Games Group, he previously played a pivotal role in the company’s growth, leading analytics, revenue strategy, and monetization efforts.

Vin Sathyamoorthy
Founder & Product Leader
Version Three

Vin Sathyamoorthy is a product leader with 15 years of experience driving product development, launching zero-to-one products, and scaling engagement and revenue. He has led cross-functional teams of up to 40, directly managing multiple product managers across diverse initiatives.

Jonathan Bach
General Manager
PeopleFun

Jonathan Bach is a seasoned product leader with over two decades of experience in gaming, interactive media, and digital products. Currently, he serves as the General Manager of the Wordscapes Franchise at PeopleFun, overseeing strategy, growth, and product development for one of the most successful word games in the industry.