Competitions with Celebrity Hosts

Download the November Casual Report

Competition events are reliable revenue drivers in the casual market—especially in the puzzle genre, where they have an average revenue impact of +4.3% WoW, a median of +2.8% WoW, and a very low standard deviation of ±12.5%.

To find out how to create an enduring revenue impact during longer competitions, we analyzed Candy Crush Saga’s month-long All Stars event, which helped increase revenue +8% MoM and +13% Mo2M.

This five-part tournament sustained engagement in part by using a forgiving wild-card system. It also included an exceptionally thorough integration with celebrity personality Khloé Kardashian in the form of a YouTube video campaign, video messages to players, and a live final round hosted by Khloé.

Download the November Casual Report for our complete analysis.

Video Insights: Designing Progress Meters

How you represent players’ progress within events and features can have a huge impact on engagement. To illustrate the best ways to visualize progress, this month’s video insights dig into leading research on goal-setting and motivation. Check out the video here.