Latest research
Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
Read our latest insights
ECONOMY TEARDOWN SEPTEMBER 2017
NEW PLAYER VALUE Blossom Blast is testing two different buy page conversions for new players: 50 Gold Bars for either $5.00 or $10.00. One test gives away the most value to new players when using a conversion system based on the buy page’s numbers...
TEAM BATTLES
Give highly-engaged players an intimate team competition feature that awards team and individual performances. Determine winners based on levels won in a single life [pigeon_protect] Wizard of Oz: Magic Match's Team Battle event allows players to...
MARKET WATCH SEPTEMBER 2017
PUZZLE: TOP GROSSING I [pigeon_protect] App Notable Features Released Candy Crush Saga The Emoji Movie Levels challenge players with five levels to complete for rewards (see Image 1 and the following pages for details). Candy Crush Soda Saga...
FLOWER FESTIVAL
Release event-specific currencies to increase engagement. Include limited time collection and store items. Allow players to exchange the event currency for permanent currency after the event concludes [pigeon_protect] Fishdom's Flower Festival...
QUICK HITS
Decrease churn on hard levels by clearly setting expectations. Add concurrent live ops events to boost retention. Consider a Piggy Bank to drive conversion [pigeon_protect] Decrease churn and increase spend by setting expectations on harder levels:...
WHEELS SEPTEMBER 2017
Wheels that spin to select another feature, like free spins or a bonus game, spiked in August. This mechanic was utilized by a wide range of apps [pigeon_protect] [envira-gallery slug="wheels-september-2017"] [envira-gallery...
BONUSES SEPTEMBER 2017
Mini-stepper bonus games are growing in popularity. This continues to be a well-used mechanic for apps by Scientific Games and Playtika [pigeon_protect] [envira-gallery slug="bonuses-graph-september-2017"] [envira-gallery...
THEMES SEPTEMBER 2017
IP-themed machines rebounded in August. IP released: Jackpot Party's Kooza Cirque Du Soleil, Quick Hit Slots' Monopoly Corners, Hit it Rich's Sinatra Ol'Blue Eyes, and Goldfish Casino's Beat It and Betty Boop's Fortune Teller [pigeon_protect]...
BREAK-THE-CHAINS
Trigger bonus games when all the tiles on the reel set are broken. This mechanic is similar to Scatter Slots' break-the-chain mechanic; players must break all the chains to level up. This mechanic does not work in RMG because it encourages...
All your product research in one monthly report
Join the many top companies that receive our monthly reports to make the best product decisions and stay on top of the ever-changing mobile gaming market.