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Casino Report: July 2018
Featured Machines Impact Featured slots machines continue to be a major revenue-driving component of growing apps. Featured machines led to revenue bumps in POP! Slots (41% WoW) and Slotomania (17% WoW) New App: Bingo Drive Bingo Drive by Gliding...
Puzzle Report: July 2018
Strategy Insights Jam City hired social media stars to market their app, driving engagement with YouTube videos and community contests. This campaign did not drive meaningful downloads. However, continue to test high-risk, high-reward marketing...
Slot Design Report: July 2018
Strategy Insights Slotomania combined the famous Eye of the Tiger song from Rocky III with more traditional slots sound effects to generate a strong emotional response with licensed, sentimental music in Rise of the Tiger (without paying for the...
Casino Report: June 2018
SLOTOMANIA REVENUE GROWTH Slotomania revenue increased by 33% MoM from $4.6M in February to $6.1M in March. Revenue remained elevated throughout April and May. Revenue growth kicked off in late-January and continued through mid-April. Revenue...
Puzzle Report: June 2018
GOOGLE PLAY INSTANT The organic installs from Google Play Instant (GPI) are currently modest. Consider waiting until GPI is available for AdWords before incurring the development costs GPI is now available to all developers Major KPI benefits of...
Slot Design Report: June 2018
New RMG licenses New RMG content licenses are emerging each month. PokerStars Play released their first NetEnt-licensed machine, and Slingo Arcade released their first Ainsworth-licensed machine More Real World IP Real world IP is a vital component...
Casino Report: May 2018
The Supreme Court recently gave states the go-ahead to legalize sports gambling (1). This is a win for our industry in light of GDPR, the Washington State ruling, and the Belgian Gaming Commission’s recommendation to prosecute illegal loot boxes...
Puzzle Report: May 2018
Regulation risk is increasing. Loot boxes are now reviewed by Apple … GDPR was released in the EU … Washington State has outlawed social casino games … and now, the Belgian Gaming Commission recommends prosecution for illegal loot boxes (1)....
Slot Design Report: May 2018
In-Machine Challenge System Scatter Slots proved that slots players find challenge-based leveling an engaging alternative to XP leveling. To provide players this type of entertainment, release a machine with a challenge system (see In-Machine...
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