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Slot Design Report: September 2018
Top Points This Month DoubleDown Casino enclosed the RTP range of 93.5% to 96.5% in a stepper machine Paytable dialogue … in addition to emphasizing fair payoutsPlaystudios released a machine with Universal Studios IP from the movie Kong the 8th...
Casino Report: August 2018
Content is King Two major strategic developments indicate a shift in power from platforms to developers. Epic Games is bypassing the Google Play Store and Netflix is testing circumvention of the iOS Apple Store. The success of these ventures could...
Puzzle Report: August 2018
Content is King Epic Games’ decision to bypass the Google Play Store indicates a shift in power from platforms to developers. If Epic Games’ direct-to-web strategy is successful, this will lead to profit growth for developers Breakout App: Bricks N...
Slot Design Report: August 2018
Top 5 Slots Design Innovations and Developments App usage control settings are coming this fall in iOS 12. DoubleU Casino has already implemented bet warnings. Get ahead of the iOS changes and test wellness controls (see Strategy Insights). The...
Casino Report: July 2018
Featured Machines Impact Featured slots machines continue to be a major revenue-driving component of growing apps. Featured machines led to revenue bumps in POP! Slots (41% WoW) and Slotomania (17% WoW) New App: Bingo Drive Bingo Drive by Gliding...
Puzzle Report: July 2018
Strategy Insights Jam City hired social media stars to market their app, driving engagement with YouTube videos and community contests. This campaign did not drive meaningful downloads. However, continue to test high-risk, high-reward marketing...
Slot Design Report: July 2018
Strategy Insights Slotomania combined the famous Eye of the Tiger song from Rocky III with more traditional slots sound effects to generate a strong emotional response with licensed, sentimental music in Rise of the Tiger (without paying for the...
Casino Report: June 2018
SLOTOMANIA REVENUE GROWTH Slotomania revenue increased by 33% MoM from $4.6M in February to $6.1M in March. Revenue remained elevated throughout April and May. Revenue growth kicked off in late-January and continued through mid-April. Revenue...
Puzzle Report: June 2018
GOOGLE PLAY INSTANT The organic installs from Google Play Instant (GPI) are currently modest. Consider waiting until GPI is available for AdWords before incurring the development costs GPI is now available to all developers Major KPI benefits of...
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