Latest research
Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
Read our latest insights
Slot Design Report: December 2018
Vision of Fortune in Caesars Slots drives both engagement by triggering immediate bonuses and retention by awarding currency that is used for future Boosts. These elements within a slots machine target Gambler Gails and Sensation Serenas, who are...
Casino Report: November 2018
You will see the new L&G Slots Personas featured in this Report. We partnered with Kinrate Analytics, an expert team of professors who specialize in user personas, to create the most actionable and relevant user personas in online & mobile...
Puzzle Report: November 2018
Key Points Liquid and Grit partnered with Quadrant Strategies, a market research strategy company, to present unbiased, expert-level insights on Best Fiend lite payers Angry Birds Match revenue increased 39% 2Wo2W after the release of Leagues....
Slot Design Report: November 2018
This month’s Report utilizes the new L&G Slots User Personas … built in collaboration with Kinrate Analytics, a team of Finnish professors who specialize in gaming user personas. Liquid and Grit’s deep slots industry knowledge combined with...
Casino Report: October 2018
"Intellectual property has the shelf life of a banana." Bill Gates, July 7, 2011 Product management is transitioning in live mobile games. The shift is away from releases focused on features that often compete with the core game play and/or...
Puzzle Report: October 2018
Monthly Highlights Two new apps entered the top 100 grossing charts: Lost Island Blast Adventure from Plarium, and My Home Design Dreams from Zenjoy LimitedTournaments continued to drive value. A tournament event, paired with a new package bundle,...
Slots Design Report: G2E Edition
Key Takeaways: G2E Overall The gap between RMG hardware and social mobile devices continues to widen ... while the gap between RMG mechanics and social mobile mechanics shrinks Mechanics are becoming more communal across RMG developers due to the...
Casino Report: September 2018
Top Points DoubleDown Interactive released a new app, DoubleDown Fort Knox. A $4.99 auto-renewing subscription currently drives the most transactionsPOP! Slots paired the release of the Kong machine with a Cash Wheel event to drive a 50% WoW spike...
Puzzle Report: September 2018
Key Points Best Fiends increased iOS U.S. revenue 109% due to strong downloads and feature releasesHard Levels that unlock discounts spurred a 21% WoW revenue increase for Pet Rescue SagaA Task List with a ‘skip-a-day’ option boosted revenue 16%...
All your product research in one monthly report
Join the many top companies that receive our monthly reports to make the best product decisions and stay on top of the ever-changing mobile gaming market.