Your Key to Industry-Leading Gaming and App Insights

Download a Recent Report

Latest research

Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.

Read our latest insights

Slot Design Report: November 2019

Slot Design Report: November 2019

Executive Summary Coin Drop Mechanics Revenue was +5% and downloads -30% WoW after the release of The Legacy of Bonnie & Clyde machine in Cash Frenzy. Other events released during this period likely contributed to the revenue increase. Coins...

Casino Report: November 2019

Casino Report: November 2019

Executive Summary Sales Calendar Bundles During multiple sales and a SlotoQuest event, revenue was +25% WoW and downloads -24% WoW. The set of sale events gives players a series of IAP options to boost their progression before and during the...

Puzzle Report: November 2019

Puzzle Report: November 2019

Executive Summary Task Challenge Events Revenue was +33% WoW and +16% 2Wo2W after Fishdom launched Trouble in Paradise. Downloads were flat during this period. Players earn tokens to rebuild a cabana area. Completing the cabana awards...

RPG Report: October 2019

RPG Report: October 2019

Executive Summary Customizable IAP Bundles After the release of the challenge event Mid-Autumn Festival, revenue in Last Shelter: Survival was +23% and downloads +28% WoW. During the challenge event Harvest Festival, revenue was +38% WoW. Both...

Casino Report: October 2019

Casino Report: October 2019

Executive Summary Economy Rebalances In Huuuge Casino, revenue spiked +75% WoW before cooling to +14% 2Wo2W after the release of the Super Sized reward feature. Huuuge Casino adjusted shop deals, retention bonuses, and collection rewards in this...

Slot Design Report: October 2019

Slot Design Report: October 2019

Executive Summary Story Elements The Hunt for Volcanus in Caesars Slots combines an RPG-inspired story with mission-based free spins where players use heroes to slay monsters. Close the gap between social and RMG machines with...

Puzzle Report: October 2019

Puzzle Report: October 2019

Executive Summary Controversial Ad Campaigns After the release of the first Pregnancy Ad, Lily’s Garden’s revenue was+11% and downloads +67% WoW. Revenue and downloads continued climbing to +21% and +50% 2Wo2W after the Twitter post went viral....

RPG Report: September 2019

RPG Report: September 2019

Executive Summary App-Wide Tournaments Revenue was +32% and downloads were +18% WoW in Last Shelter: Survival, after the release of Champion Duel. This game-wide PvP tournament event lets players use any unlocked heroes and troops. The maximum...

Casino Report: September 2019

Casino Report: September 2019

Executive Summary Unlocking Boosts Post-Purchase After the launch of Leprechaun in Slotomania, revenue was +9.4% WoW and +14.9% 2Wo2W. Downloads were +7.9% and +16.9% during those time periods. After the release of Gladiator Sale, revenue was...

All your product research in one monthly report

Join the many top companies that receive our monthly reports to make the best product decisions and stay on top of the ever-changing mobile gaming market.