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Five Tips for Scaling UA
Track your ROAS, test your demographic, and increase retention to ensure sustainable UA. Expand Attribution and Analytics Know the sources of your most valuable users, their life-time value (LTV), and your return on ad spend (ROAS). Maximize your...
What It Takes to Build Your Best Team
Great companies like Voodoo, King, and Supercell focus on their people and culture because the goal is not to make amazing games, but to create an environment for effective teams to make amazing games. Creative Game Lead Sophie Vo discusses the...
Adidas Grows Influence Through WhatsApp
Direct messaging allows companies to grow influence among key fans rather than buy it, and Adidas has taken notice by making WhatsApp central to their marketing strategy. Since 2015, Adidas has used the messaging platform to connect with key...
RPG Report: February 2020
Executive Summary Fantasy Westward Journey 3D by NetEase In January 2020, Fantasy Westward Journey 3D averaged $358,275 in daily revenue and 12,982 daily downloads. The app was launched exclusively in China in December 2019. Black Desert Mobile by...
Casino Report: February 2020
Executive Summary DAFU Casino by Grande Games In January 2020, DAFU Casino averaged $25,800 in daily revenue and 1,660 in daily downloads. The app launched in the U.S. in March 2018, but revenue began growing in September 2019. Game Boards with...
Slots Design Report: February 2020
Executive Summary Social Bonuses with Custom Design Elements During a pick’em bonus in POP! Slots' Bubble Madness Deluxe, players collect keys to unlock jackpot chests. A social bonus has players design custom fish to earn individual multipliers...
Puzzle Report: February 2020
Executive Summary Piggy GO - Clash of Coin by HK FOREVER9 TECHNOLOGY This competitive puzzle app combines a Coin Master-inspired meta-game with a number of popular trends, including board games, character customization, VIP and battle passes,...
RPG Report: January 2020
Executive Summary Reactivated Events and Leveling Boosts Revenue was +51% and downloads were +134% 2Wo2W after the launch of the Journey Guide and Hyperdrive Bundle features. This grew to +70% revenue and +176% downloads MoM. Collection Events with...
Casino Report: January 2020
Executive Summary Platforms & Regulations Apps on iOS that require players to sign in using a third-party or social media login service must also offer Sign in with Apple by April 2020. California’s CCPA contains a few key differences from the...
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