Latest research
Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
Read our latest insights
DeNA Reports Losses but Expects a Rebound
DeNA plans to revise business strategies after reporting an impairment loss and a decrease in revenue from older games. DeNA reported significant Q3 losses due to an impairment loss and declining virtual currency sales in older games. The company...
Bingo Bash Executive Producer’s Tips for F2P Developers
Priyank Badkul, product owner at Huuuge Games and executive producer of Bingo Bash, reveals advice for developing a F2P game. Focus Innovation Focus innovation on one aspect of your game and stick with tried and true approaches for the rest. Huuuge...
Five Tips for Scaling UA
Track your ROAS, test your demographic, and increase retention to ensure sustainable UA. Expand Attribution and Analytics Know the sources of your most valuable users, their life-time value (LTV), and your return on ad spend (ROAS). Maximize your...
What It Takes to Build Your Best Team
Great companies like Voodoo, King, and Supercell focus on their people and culture because the goal is not to make amazing games, but to create an environment for effective teams to make amazing games. Creative Game Lead Sophie Vo discusses the...
Adidas Grows Influence Through WhatsApp
Direct messaging allows companies to grow influence among key fans rather than buy it, and Adidas has taken notice by making WhatsApp central to their marketing strategy. Since 2015, Adidas has used the messaging platform to connect with key...
RPG Report: February 2020
Executive Summary Fantasy Westward Journey 3D by NetEase In January 2020, Fantasy Westward Journey 3D averaged $358,275 in daily revenue and 12,982 daily downloads. The app was launched exclusively in China in December 2019. Black Desert Mobile by...
Casino Report: February 2020
Executive Summary DAFU Casino by Grande Games In January 2020, DAFU Casino averaged $25,800 in daily revenue and 1,660 in daily downloads. The app launched in the U.S. in March 2018, but revenue began growing in September 2019. Game Boards with...
Slots Design Report: February 2020
Executive Summary Social Bonuses with Custom Design Elements During a pick’em bonus in POP! Slots' Bubble Madness Deluxe, players collect keys to unlock jackpot chests. A social bonus has players design custom fish to earn individual multipliers...
Puzzle Report: February 2020
Executive Summary Piggy GO - Clash of Coin by HK FOREVER9 TECHNOLOGY This competitive puzzle app combines a Coin Master-inspired meta-game with a number of popular trends, including board games, character customization, VIP and battle passes,...
All your product research in one monthly report
Join the many top companies that receive our monthly reports to make the best product decisions and stay on top of the ever-changing mobile gaming market.