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Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
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In-Game Ads Beat Banner Ads for Viewability
A collaboration between the advertising platform Anzu and the cybersecurity firm CHEQ revealed in-game ads outperform traditional banner ads by 23%. In December 2019, 408,000 unique users were exposed to ads in 20 diverse games using geo and...
Mobile Game Features with Potential
Every once in a while we stumble across fresh features that have yet to gain popularity. Here are five emerging features that have the potential to go mainstream. Unlimited Rerolling in Initial Gacha Recent Japanese releases allow players to reroll...
2019 Puzzle App Monetization
The casual, stage-based gameplay of puzzle games makes the genre perfect for interstitial and rewarded ads. Here is the breakdown of puzzle app monetization, and its success across demographics. AppAnnie reported that last year global puzzle...
Optimizing UA with Horizontal Segmentation
From pickles to Prego, Howard Morowitz’s concept of horizontal segmentation has improved customer satisfaction and increased sales across industries. Developing player personas, like those found here at Liquid and Grit, will let you market the...
Covid-19 Virus Drives Gaming Trends in China
As the Covid-19 virus spreads, Chinese citizens have turned to gaming apps to fight cabin fever and stay connected with their friends. Check out our deconstructs of Chinese apps now offered in the Reports category. AppAnnie shows gaming apps have...
Flavourworks’ Erica Aims to Get Your Mom Gaming
More interactive film than traditional full motion video game, Jack Attridge’s Erica offers game developers insights from the realm of cinema. Attridge believes FMV games represent a UA opportunity if marketed more to new players than seasoned...
EA Reports Decline in Mobile Digital Revenue
Electronic Arts’ mobile digital net revenue decreased by $51M during Q3 2019. The company attributes losses in mobile bookings to aging titles. EA’s 2019 digital net revenue was -$3M YoY. The majority of the firm’s mobile revenue loss in 2019 came...
Puzzle Report: March 2020
Executive Summary Traffic Puzzle by Huuuge Games Huuuge Games’ Huuuge Publishing service works with developers to market, distribute, and support live F2P apps like Traffic Puzzle. Missions with Puzzle Collection After the release of Valentine’s...
Balancing Choice in Game Design
Epic Games’ Senior Designer Jim Brown deconstructs the psychology of level design and explains how to give players autonomy by taking it away. Influences of Choice Paradox of Choice: Choice is essential to player autonomy, but too much can break a...
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