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Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
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Four Ideas to Improve Your Tutorial
Like the opening credits of a film, the tutorial is often a wasted opportunity. Regardless of how easy you think your game is, the tutorial is the player’s first experience with your game, and it counts. 75% of mobile users who download a game only...
Grow a Strong Community Around Your Game
Community engagement is a massive part of any game developer’s marketing strategy, and the goals are simple–engage players, let them enjoy the game on multiple levels, and encourage them to support the devs and tell their friends. Here are...
In-Game Ads Beat Banner Ads for Viewability
A collaboration between the advertising platform Anzu and the cybersecurity firm CHEQ revealed in-game ads outperform traditional banner ads by 23%. In December 2019, 408,000 unique users were exposed to ads in 20 diverse games using geo and...
Mobile Game Features with Potential
Every once in a while we stumble across fresh features that have yet to gain popularity. Here are five emerging features that have the potential to go mainstream. Unlimited Rerolling in Initial Gacha Recent Japanese releases allow players to reroll...
2019 Puzzle App Monetization
The casual, stage-based gameplay of puzzle games makes the genre perfect for interstitial and rewarded ads. Here is the breakdown of puzzle app monetization, and its success across demographics. AppAnnie reported that last year global puzzle...
Optimizing UA with Horizontal Segmentation
From pickles to Prego, Howard Morowitz’s concept of horizontal segmentation has improved customer satisfaction and increased sales across industries. Developing player personas, like those found here at Liquid and Grit, will let you market the...
Covid-19 Virus Drives Gaming Trends in China
As the Covid-19 virus spreads, Chinese citizens have turned to gaming apps to fight cabin fever and stay connected with their friends. Check out our deconstructs of Chinese apps now offered in the Reports category. AppAnnie shows gaming apps have...
Flavourworks’ Erica Aims to Get Your Mom Gaming
More interactive film than traditional full motion video game, Jack Attridge’s Erica offers game developers insights from the realm of cinema. Attridge believes FMV games represent a UA opportunity if marketed more to new players than seasoned...
EA Reports Decline in Mobile Digital Revenue
Electronic Arts’ mobile digital net revenue decreased by $51M during Q3 2019. The company attributes losses in mobile bookings to aging titles. EA’s 2019 digital net revenue was -$3M YoY. The majority of the firm’s mobile revenue loss in 2019 came...
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