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A Huge Combo Event Boosts Revenue 80%
How To Fuse Several Events Into a Single Progression Cookie Run: Kingdom’s latest collection event offers an innovative progression that requires players to advance through four separate events to unlock a valuable hero. Each event drives a...
TikTok Filters Could Be the Next Big Playable Ad Trend
Monopoly GO! used a unique TikTok AR filter and other social media strategies to drive users to an in-app competition event. To promote the new Tycoon Racers competition event, Scopely launched a UA campaign that included a TikTok AR filter...
The Economy Behind Squad Busters’ Exceptional ARPDAU
We tore down Squad Busters’ economy to see how it achieves an impressive ARPDAU and what steps Supercell is taking to correct its underwhelming retention. Here are our key takeaways: 84% of player spend is hero shards, which players primarily earn...
Brawl Stars’ Poop Ads Go Viral
Brawl Stars Uses Poop, Irony, and Meme Culture To Create a Viral Ad Campaign Brawl Stars’ Watch Out the Poop campaign parodies offensive clickbait ads and embraces meme culture to create a top-performing ad campaign. The campaign focuses on the...
3 Keys for Designing City-Building Mechanics in Casino
Cash Frenzy Innovates on City-Building Events Cash Frenzy’s Happy Labor Day makes a major change from the app’s previous city-building event by having each player build their own city rather than using a global progression. Happy Labor Day also...
Battle Mechanics Create Engaging Sinks
Battle Mechanics Create Engaging Sinks Cash Frenzy’s Zombie Gold Rush is an innovative machine that incorporates several mechanics from the core market, including character selection, battles, and a survival-themed bonus. To sustain engagement, the...
Designing Mini-Games That Support Multiple IAPs
A Merge Mini-Game With Three Unique IAPs Idle Mafia’s Merge Island builds on the trend of cross-genre mini-games in casual apps by offering complex merge gameplay that includes a long progression, resource mechanics, recurring challenges, and...
Adding Progressions to Skins Boosts Revenue 25%
Core's First Progression for Skin Collection Mobile Legends: Bang Bang’s Collection feature is the first permanent progression for skin collection we’ve seen in any core app. In this feature, acquiring hero skins advances players in a ranking...
April 2024 Core Report
A Casual Game Mode Boosts Mobile Legends’ Revenue by 20% Key Takeaways Mobile Legends drives revenue through a new mode and skin rarity. AFK Journey leaps into the top five RPGs. Gearbox soft launches an app based on the Risk of Rain franchise. A...
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