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July 2017: Social Casino Product Report

“Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.”  – Peter Drucker, renowned business writer Dear Product Owner, This month, you should be aware of three new innovations in social casino. The first, released by Jackpotjoy Slots, connects with players through their cell phone numbers. […]

“Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.” 

– Peter Drucker, renowned business writer

Dear Product Owner,

This month, you should be aware of three new innovations in social casino. The first, released by Jackpotjoy Slots, connects with players through their cell phone numbers. Our research and experience shows that players are surprisingly willing to provide personal information, such as cell phone numbers and email. This could be a new, strong retention channel.

Next, Slotomania is experimenting further with payback incentives to drive purchases. At least one economy-based test should be in your roadmap each quarter, given their low development cost and powerful potential impact.

Lastly, pay attention to DoubleU Casino’s buy page flow. A $99.99 purchase unlocks a heavily-discounted package AND awards purchasers with five days of unexpected gifts. This feature has been around for a few months, but it is important enough to be re-examined.

In the Economy Teardown, you will find details on Murka’s Scatter HoldEm Poker. This app climbed from release to a top 50 grossing social casino app in five months. Scatter HoldEm Poker, like Scatter Slots, provides players with large initial coin balances to produce strong early retention and a slower monetization curve. This is a prudent strategy for long-term growth.

Innovation is an instrument to wealth.

Brett Nowak
Editor-in-Chief

NEW INNOVATIONS

LIVE OPS

MARKET WATCH

Overview

Feature Deep Dives

ECONOMY TEARDOWN

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