Club events with multiple paths

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Harry Potter: Puzzles & Spells’ Club Challenge Hedge Maze increased revenue by 12% 10Do10D (well above the market average for club events, -0.4% WoW). This event includes an innovative quest map that allows each club member to choose between branching paths.

Harry Potter: Puzzles & Spells released three of the top 10 most impactful club events in the casual market during the past 12 months. It’s also one of the only casual apps to use quest and challenge mechanics in club events.

Download the January Casual Report for our full analysis.