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Growth Marketing Roundtable on The Next Playable Ad Trend: TikTok Filters

About the Event

[PAST EVENT]

This event has passed already, but subscribing members can find the recording here.

Some key insights from our discussion:

  • Tycoon Racers succeeds because it balances multiple design elements.
  • UGC ads’ effectiveness is difficult to predict because players’ responses are unpredictable.
  • Influencers and TikTok-style challenges are useful beyond TikTok’s ecosystem.

October 17, 2024
10:00 – 11:00 AM PST

Join us for an insightful roundtable discussion on the next playable ad trend: TikTok Filters.

We’ll be joined by special guests Gonzalo Fasanella, Julian Werner, John Wright, and Brett Nowak to explore the details of Monopoly GO!’s recent UA campaign and discuss the following key points:

  • Monopoly GO!’s recent UA campaign used a TikTok AR filter mini-game, TikTok influencers, and Facebook giveaways of in-game rewards to drive engagement.
  • The Tycoon Racers AR filter led to a substantial amount of user-generated content, with over 600 TikToks created about the event on Monopoly GO!’s official channel.
  • The campaign increased revenue, downloads, and DAU by 33%, 6.8%, and 6% 5Do5D, respectively.

Don’t miss this event as we explore how to develop playable ads into AR filters and the best strategies for maximizing engagement across channels.

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ABOUT THE PRESENTER

Gonzalo Fasanella
Chief Marketing Officer
Star Sable Entertainment AB

Speaker biography

Gonzalo Fasanella is an experienced marketing executive with extensive experience in the gaming industry. Currently serving as the Chief Marketing Officer at Star Stable Entertainment, he leads business growth and marketing strategies to expand the company’s reach. Prior to this, Gonzalo was the CMO at Tactile Games, where he played a pivotal role in scaling the company’s revenue from €10 million to over €150 million, growing the marketing team from four to over 100 professionals. He oversaw user acquisition, creative marketing, branding, product teams, data science, and social media.

Julian Werner
Managing Director/CMO
Bytro

Julian Werner is the Managing Director and CMO at Bytro, a leading game development company, where he has held various senior marketing and leadership roles for over eight years. Since March 2024, Julian has been responsible for overseeing Bytro’s strategic direction and global marketing initiatives, helping to drive growth and success in the competitive gaming industry. Prior to becoming Managing Director, he served as the company’s Director of Marketing and Authorized Representative, where he played a key role in scaling the company’s marketing operations.

John Wright
VP Of Mobile Publishing
Kwalee

John Wright, with over 15 years in the mobile industry, has joined Kwalee as Vice President of Mobile Publishing. His career spans significant roles at ironSource and Luna Labs, where he specialised in mobile game user acquisition and monetisation. At Kwalee, Wright’s focus is on enhancing global mobile game publishing and supporting developers, aiming to solidify Kwalee’s position in gaming.