Next Event:
December 5th, 2024
10 – 11 AM PST
Join us for an engaging roundtable discussion on the evolution of UGC and authentic live-action ads. Looking closely at how TikTok-style street interviews are driving major ad views.
We’ll be joined by special guests Jen Donahoe, Gavin Leung, Claire Rozain, and Brett Nowak and more to discuss some of the following key points:
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Casual apps are adding street interview-style intros to existing ad creatives to capture viewers’ attention.
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Street interviews are easy to iterate on by changing interviewers, interviewees, and questions to create additional ads.
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Two of Royal Match’s street interview ads were in its top ten performing ads in August.
Don’t miss this event as we explore why street interviews are ideal for ads and how interchangeable elements make ideation simple but effective.
Join us for our upcoming roundtables to explore the UA tactics and trends of leading games. In past sessions, we’ve explored titles like Monopoly GO! and Squad Busters and discussed AI and AR filter trends. Don’t miss this opportunity to uncover valuable insights and strategies shaping the future of mobile growth marketing!
Starting in January of next year, Growth Marketing roundtables will occur on the 2nd Thursday of the month, 10 – 11 am PST.