Join us for an insightful roundtable discussion on the power of playable ads. Looking closely at interactive ads that have become a cornerstone of many major mobile games’ UA strategies and are now showing promising results in non-gaming apps.
We’ll be joined by special guests Jen Donahoe, Brett Nowak and more to discuss some of the following key points:
- Playable ads are the most successful ad type in mobile gaming and a major opportunity for non-gaming apps.
- Apps can use mobile game mechanics or simple interactions like quizzes or scripted text conversations for playables.
- Playable ad creation platforms allow marketers to make playables quickly and cheaply.
Don’t miss this event to learn which playables are the most effective, how to use them to capture attention, and which tools to create them.
Date: January 23rd, 2025
⏰ Time: 10:00 – 11:00 AM PST