Join us for an insightful roundtable discussion on celebrity-driven ad campaigns, with a focus on Monopoly GO!’s latest star-studded promotion. We’ve previously analyzed Squad Buster’s multi-celebrity launch campaign and explored how brands leverage celebrities to reference popular IPs. Now, we’ll examine Monopoly GO!’s impact with its celebrity marketing strategy.
We’ll be joined by Jen Donahoe and top growth marketing experts to break down the key elements of successful celebrity ad campaigns, including:
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The Power of Narrative & Humor – Why compelling storytelling makes celebrity ads more engaging.
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Driving In-Game Engagement – How exclusive content attracts both new and lapsed users.
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Taking Bigger Creative Risks – How celebrity partnerships open doors to bold, innovative marketing.
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Maximizing IP Tie-Ins – Leveraging well-known brands to amplify celebrity impact.
Don’t miss this chance to gain expert insights on integrating celebrity ads into your marketing strategy.
Date: TBD
⏰ Time: 10:00 – 11:00 AM PST
