Brawl Stars‘ New Battle Pass Leads to a 64% Revenue Jump and Record–High DAUs
Since the start of 2024, Brawl Stars’ revenue has increased 64% 7Wo7W, and its DAU is the highest it’s been since the app’s launch in 2018.
This success is due in large part to four major changes to the app’s battlepass and hero release format. These updates:
- Require players to pay cash instead of premium currency for premium passes.
- Halve the length of battle pass seasons to reduce mid-season churn.
- Change the battle pass’ focus from daily challenges to season-long challenges.
- Offer high-price IAPs that grant early access to new heroes.
Brawl Stars‘ U.S. Daily Active Users
Seasons (reskinned mechanics released at regular intervals) remain rare across markets. In the core market, challenge seasons—like Brawl Stars’ battle pass—are both the most frequently released season type and one of the most successful.
Read this month’s Mechanic Insights for our full analysis, which examines how Brawl Stars’ new updates increase battle pass completion rates by 10% and drive more players to spend money on heroes.
Last War: Survival Breaks into the Top 10 Strategy Apps
Last War: Survival entered the 10 highest-grossing strategy apps in early January, about seven months after its launch. The app stands out by combining 4X strategy gameplay with a scrolling shooter mini-game—a feature often advertised by other strategy apps but usually not playable within those apps.
Read the Breakout App section to learn about Last War’s unconventional ad strategy, which depicts players questioning the authenticity of the app’s mini-game.
The Makers of EVE Online Soft Launch an Ambitious 4X Space App
EVE Galaxy Conquest is a new 4X strategy app from the creators of the popular MMORPG EVE Online. The app mirrors EVE Online’s hardcore gameplay by offering a massive array of upgrade systems and challenges—as well as a novel feature in which players dispatch ships to take down defense systems and conquer neighboring areas.
Check out the Soft-Launch App section for a teardown and gallery of EVE Galaxy Conquest.
Weapon Trials, Match Modifiers, and a Hero Shard Exchange
A new event in Call of Duty: Mobile lets players try out a character and weapon each day. Players also complete challenges to earn tokens, which they can spend in a shop to permanently buy those characters and weapons.
An event in Garena Free Fire has players complete matches and tasks in order to vote on match modifiers for certain game modes. There are five rounds of voting, and the winning modifiers stack sequentially until the end of the event.
Raid: Shadow Legends now allows players to trade unused hero shards for points. Players spend points to buy chests, which award shards used to summon a legendary hero.
Read our full teardowns of all notable releases in this month’s Market Watch.
