Rob Whitehead
Experience and background
Rob Whitehead is an experienced product strategist currently serving as the Director of Product Strategy at Homa, where he focuses on shaping product management and strategic direction. Prior to joining Homa, Rob was the Head of Content Strategy at Carry1st, where he played a pivotal role in slate strategy, new product concepts, M&A, and publishing sourcing. He also contributed to product management on Mancala, helping define its roadmap and drive development.
Rob spent over eight years at Scopely, where he held several key roles, including Lead Product Manager for Scrabble GO. His focus was on advertising, subscriptions, and live-operations strategy, with an emphasis on innovative monetization techniques. Earlier in his career, Rob worked in equity capital markets as an analyst at Macquarie Group, bringing a strong financial background to his product and content strategy expertise.
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Expertise
- Product Strategy
- Competitive Intelligence
- LiveOps
- Content Development
- Market Research
Rob's recommended reading
Growth Marketing Roundtable on MGO!’s Celebrity Ad Campaign
Join us for an insightful roundtable discussion on celebrity-driven ad campaigns, with a focus on Monopoly GO!’s latest star-studded promotion. We’ve previously analyzed Squad Buster's multi-celebrity launch campaign and explored how brands...
Economy Roundtable on Survivor.io vs. Archero 2 Systems
Join us for an engaging roundtable as we dive into how Archero 2 builds on the successful systems of Survivor.io. Previously, we covered Survivor.io’s early-game economy here, and discussed how the game’s economy allows players to progress despite...
Product Career Panel #2
Join us for our February Product Career Panel, featuring product experts Talia Shmuel, Braxton Bragg, and Daniel Leonhardt. This panel will explore the journey, skills, and strategies of product leaders shaping the mobile gaming industry. Key...