Rob Whitehead
Experience and background
Rob Whitehead is an experienced product strategist currently serving as the Director of Product Strategy at Homa, where he focuses on shaping product management and strategic direction. Prior to joining Homa, Rob was the Head of Content Strategy at Carry1st, where he played a pivotal role in slate strategy, new product concepts, M&A, and publishing sourcing. He also contributed to product management on Mancala, helping define its roadmap and drive development.
Rob spent over eight years at Scopely, where he held several key roles, including Lead Product Manager for Scrabble GO. His focus was on advertising, subscriptions, and live-operations strategy, with an emphasis on innovative monetization techniques. Earlier in his career, Rob worked in equity capital markets as an analyst at Macquarie Group, bringing a strong financial background to his product and content strategy expertise.
Contact Rob
Expertise
- Product Strategy
- Competitive Intelligence
- LiveOps
- Content Development
- Market Research
Rob's recommended reading
Growth Marketing Roundtable on Rewarded UA Services
Join us for an insightful roundtable discussion on rewarded UA services. Looking closely at how marketers can tie rewarded UA services to specific amounts of game progress, IAP spend, and other meaningful interactions. Our host, Jennifer Donahoe,...
Economy Roundtable on Mini-Game Economies
[PAST EVENT] This event has already ended, but subscribing members can find the recording on our Impact Portal soon. Join us for an insightful roundtable as we break down the economy behind the mini-games battle between Royal Match and Monopoly GO!...
Product Roundtable on Selling Battle-Passes & In-App Credits in Webstores
[PAST EVENT] This event has already ended, but subscribing members can find the recording on our Impact Portal and YouTube channel soon. Join us for an expert-led roundtable exploring how in-app credits drive purchases and how to maximize battle...