Joseph Kim
Experience and background
Joseph Kim is the CEO and co-founder of LILA Games, where he leads the development of a groundbreaking F2P mobile shooter, driven by a vision to create an organization that fosters continuous learning and improvement. With over 20 years of experience across the gaming and tech industries, Joseph has held leadership roles at several notable companies. Prior to LILA Games, he was the Senior Vice President of Games and Digital Platforms at NBCUniversal and Chief Product Officer at SEGA Networks.
Joseph also serves as the Managing Partner of GameMakers, a platform dedicated to advancing best practices in F2P game development through content and community. As a former partner and podcast producer at Deconstructor of Fun, he contributed significantly to the gaming industry’s thought leadership with the “This Week in Games” podcast.
His earlier roles include senior leadership positions at FunPlus, Gaia Interactive, and Demiurge Studios. He has also served as a consultant, board member, and strategic advisor in various capacities. Joseph’s diverse career spans multiple disciplines, from product management and monetization strategies to mobile game publishing and corporate strategy.
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Expertise
- Product Management
- Business Development
- Market Trends
- Strategy and Growth
- Entrepreneurship
Joseph’s recommended reading
A Huge Combo Event Boosts Revenue 80%
How To Fuse Several Events Into a Single Progression Cookie Run: Kingdom’s latest collection event offers an innovative progression that requires players to advance through four separate events to unlock a valuable hero. Each event drives a...
Adding Progressions to Skins Boosts Revenue 25%
Core's First Progression for Skin Collection Mobile Legends: Bang Bang’s Collection feature is the first permanent progression for skin collection we’ve seen in any core app. In this feature, acquiring hero skins advances players in a ranking...
April 2024 Core Report
A Casual Game Mode Boosts Mobile Legends’ Revenue by 20% Key Takeaways Mobile Legends drives revenue through a new mode and skin rarity. AFK Journey leaps into the top five RPGs. Gearbox soft launches an app based on the Risk of Rain franchise. A...