Gonzalo Fasanella
Experience and background
Gonzalo Fasanella is a seasoned marketing leader with over a decade of experience in mobile marketing, product marketing, and live operations. As Chief Marketing Officer at Star Stable Entertainment AB, he drives business growth and strategic initiatives to elevate user acquisition and monetization. Gonzalo has a proven track record of leading high-performance teams and scaling organizations, demonstrated during his tenure as CMO at Tactile Games, where he spearheaded marketing strategies that propelled the company’s revenues from $10 million to over $150 million annually.
Prior to his leadership roles, Gonzalo held pivotal positions at Omnidrone and Gameloft, where he oversaw comprehensive marketing, analytics, and user acquisition functions, as well as managed cross-disciplinary teams. His expertise spans performance marketing, ad monetization, ASO, and strategic team building. Renowned for his strong people management skills and metrics-driven approach, Gonzalo excels in fostering collaborative environments that align business objectives with innovative marketing solutions.
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Expertise
- Performance Marketing
- Ad Monetization
- Strategic Marketing Strategy
- People Management
- Business Growth
Gonzalo's recommended reading
TikTok Filters Could Be the Next Big Playable Ad Trend
Monopoly GO! used a unique TikTok AR filter and other social media strategies to drive users to an in-app competition event. To promote the new Tycoon Racers competition event, Scopely launched a UA campaign that included a TikTok AR filter...