Gavin Leung
Experience and background
Gavin Leung is an experienced marketing executive with a diverse background in gaming, Web3, and entertainment. Currently serving as the VP of Growth Marketing at WorldWinner, he leads efforts to broaden the reach of skill-based games to a wide audience, working with iconic titles such as Wheel of Fortune, Scrabble, and Bejeweled. Gavin’s focus is on driving growth and introducing fun, competitive games to both men and women of all ages. Prior to WorldWinner, he was the VP of Marketing at Mythical Games, where he navigated challenging market conditions to launch innovative Web3 gaming products like Rarity League and NFL Rivals.
Before his time at Mythical, Gavin held senior leadership roles at nWay and Animoca Brands, where he built out publishing capabilities and led successful launches of free-to-play and play-to-earn titles, including Power Rangers: Legacy Wars and Olympic Games Jam. He also brings deep expertise from his roles at Warner Bros. Games and LucasArts, where he contributed to the success of major franchises like LEGO Star Wars, Harry Potter, and Game of Thrones. Gavin’s early career at Google and Arthur Andersen helped lay a strong analytical foundation that continues to inform his marketing strategy and execution.
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Expertise
- Growth Marketing
- Integrated Marketing
- Marketing Strategy
- Behavioral and Viral Marketing
- Product Management
gavin's recommended reading
TikTok Filters Could Be the Next Big Playable Ad Trend
Monopoly GO! used a unique TikTok AR filter and other social media strategies to drive users to an in-app competition event. To promote the new Tycoon Racers competition event, Scopely launched a UA campaign that included a TikTok AR filter...