A Merge Mini-Game With Three Unique IAPs
Idle Mafia’s Merge Island builds on the trend of cross-genre mini-games in casual apps by offering complex merge gameplay that includes a long progression, resource mechanics, recurring challenges, and collections. The event’s chief innovation is a series of short, recurring competition events tied to the mini-game, which raises the ceiling on engagement and spend within the mini-game.
To encourage players to make multiple purchases per event, the app sells IAPs that affect different aspects of the mini-game. These IAPs include permanent and temporary boosts for resource production, loot boxes containing merge items, and banks with multiple tiers that award loot boxes.
Read our full analysis of Merge Island.
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