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Lily’s Garden

Lily's Garden is a collapse-builder with an emotional storyline, custom design mechanics, leagues with both individual and group goals, and an active live ops system.

Revenue Analysis

Lily’s Garden was launched in the U.S. on 2/4/19 … as of 4/12/19, it was averaging $11.7K in daily U.S. revenue on iOS.

Graph data is iOS U.S. only

Teardown

The app is a collapse-builder with an emotional storyline, custom design mechanics, leagues with both individual and group goals, and an active live ops system.

Feature Details

  • The new user experience explains how Lily inherited her late Aunt’s House (1).
  • Players are then assigned tasks (2).
  • To complete tasks, players must beat collapse mechanic levels to earn Stars (3).
  • Stars are used to customize the rebuild of the House (4).
  • Connecting to Facebook increases the max lives from four to five.
  • In the league feature, participation in specific events determine a player’s ranking on the leaderboard (5).
    • There are five league tiers with promotion and demotion zones.
    • There are also Group Goals for each tier.
  • Live ops events include:
    • Level events > complete levels > fill the meter.
    • Streak events > complete consecutive levels.
    • League events > qualify > compete (6).

Additional Game Features