[PAST EVENT]
This event has already passed, but subscribing members can find the recording here.
Key insights from the discussion:
- Leadership is often heavily involved in gaming and the industry, which influences their effectiveness and knowledge base.
- Create a solid business case to win over leadership with competitive intelligence.
- Understanding UI/UX through competitive intelligence analysis requires studies, testing, and data.
October 23, 2024
10:00 – 11:00 AM PST
We invite you to join our roundtable discussion on the crucial role of competitive intelligence (CI) in the mobile gaming industry. Our discussion will cover best practices and key topics such as:
- The future of competitive intelligence: How CI is expected to evolve over the next 5-10 years, influenced by emerging technologies like AI and blockchain. We’ll examine the growing role of CI beyond product development, shaping strategies in areas such as marketing, user growth, and economy management.
- Breakthroughs and impact driven by CI: Case studies and examples where CI has been instrumental in driving innovation in game design, branding, and business growth. We’ll discuss how leading companies are leveraging CI to gain a competitive edge.
- Shifts in CI tools and technologies: The impact of the Data.ai acquisition on CI practices and how teams are adapting to new workflows. We’ll also explore the rise of AppMagic as an alternative tool, comparing its adoption and effectiveness in the CI landscape.
Our panel will feature experts from the field, including representatives from SciPlay and more.
This roundtable is tailored for professionals specializing in competitive intelligence within the mobile gaming and app development sectors. Don’t miss this opportunity for insight into the expertise and experience that drive strategic decision-making and innovation in this rapidly evolving industry.
