Two apps released machines with bet up ranges (as opposed to benefits on every bet). Ranges create straightforward messaging, new marketing areas, and a better user experience. … House of Fun took their popular HOF Legends feature and released a HOF Slot Legends machine that incorporates character collection and progression systems. This gives players colorful collectibles while limiting RTP impact.
Slotomania and Caesars Slots released machines with rich mini-games, a potential trend. Jackpot Magic Slots released Big Fortune Valley, a machine with a Mighty Cash-inspired mechanic. This Lightning Link variation awards multipliers (instead of jackpots) when players fill all slots in respins. 88 Fortunes Slots released Heidi’s Bier Haus, a variation on an RMG machine with full-reel wilds and different colored Scatters that alter the bonus.
To form the L&G Casino Personas, Liquid and Grit partnered with Kinrate Analytics to combine our expert knowledge of products with their accomplished ability to build gaming personas. The result of this powerful union is the most relevant, actionable slots personas in the world.
To initiate the research, Kinrate Analytics reviewed earlier studies on gambling and digital slots player behavior to develop a ‘motivations to play’ scale … based on intrinsic and extrinsic motivations.
Next, both companies together crafted the most applicable questions regarding each persona’s preferences for features, slots mechanics, and games.
After the survey was created, 1,299 survey participants from the U.K. and U.S. ages 18 to 76 were recruited to respond. In line with our goal to build detailed personas of current digital slots players, only digital slots players were targeted with this survey.
The survey data results formed patterns of game choices, slots preferences, and playing habits … producing five distinct player personas.
Jackpot Party revenue increased +5% WoW and +10% 2Wo2W following the Eureka Blast Reel machine release. Downloads were up +7% WoW and down -3% 2Wo2W during that time period.
Jackpot Party revenue was down -11% WoW, but up +2% 2Wo2W after the release of the Casino Royale 007 machine. Downloads were up +7% WoW, but down -3% 2Wo2W during that period.
Caesars Slots revenue was down -10% WoW and 2Wo2W after the release of the Holiday Heist machine. During that period, downloads were up +23% WoW and up +22% 2Wo2W.
Vision of Fortune in Caesars Slots drives both engagement by triggering immediate bonuses and retention by awarding currency that is used for future Boosts. These elements target Liquid and Grit’s Gambler Gail slots persona … players who are most likely to play machines with Boosts and bonuses that add additional reels, lines, or pays
In Slotomania’s Forest of Memories, players fill a meter to complete a Book to play a Memory Bonus to complete a Chapter. Build a bonus game system that increases the potential to trigger a bonus as players progress. Machines with mini games and bonuses with multipliers target Sensation Serenas
The free spins in DoubleU Casino’s Chef Oinky is an engaging bonus game system suited for players interested in a more emotional, story-based experience. To let players follow along with the drama, a clear explanation is needed so that players can root for or against symbols based on how the free spins play out
This month’s Report utilizes the new L&G Slots User Personas … built in collaboration with Kinrate Analytics, a team of Finnish professors who specialize in gaming user personas
Each year, social casino players are becoming more educated on games and mechanics. Now is the time to evolve game design towards more complicated meta-features to capitalize on this trend