Puzzle Report: August 2019
Revenue increased +6.2% WoW after the release of Best Fiends’ Temper of Doom, and +7.8% WoW after the release of Music Festival but did not sustain following either release. Revenue flattened 2Wo2W after Temper of Doom.
Puzzle Report: July 2019
Candy Crush Friends Saga revenue increased +23% WoW and +26% 2Wo2W after the release of The Big Bubblegum Debacle. A sale was released during the period, contributing to the growth. Downloads were up +8% WoW and +1% 2Wo2W.
Puzzle Report: June 2019
Soft launched in April of 2019, Best Fiends Stars gameplay is match-link puzzle with a level progression system. The features and events are influenced by Best Fiends and Toon Blast. Clubs is a core initial feature. Artistically, the app uses the Best Fiends characters.
Puzzle Report: May 2019
Club Features centered on sharing lives are proven to drive revenue in Puzzle. Revenue was +25% WoW after Homescapes released a version called Teams … and +20% WoW when Lost Island Blast Adventure released a version called Clubs.
Casual Personas Report
This Report summarizes the motivations, player personas, and valuable attributes of each persona. It is meant to be a guide to understand the personas. Also see the Puzzle Personas Paper, which accompanies this Report.
Puzzle Report: April 2019
Matchington Mansion released a purchase event that added Trees to sales bundles. Once fully grown, Trees award additional value to the purchaser.