Revenue Driver: Challenge Events Revenue spiked 30% WoW in Homescapes after the release of a new event, Festival of Lights. In short, event-specific currency unlocks event-specific levels. Completing levels fills a progress bar for custom...
Puzzle Reports
Category: Puzzle Reports
Puzzle Report: January 2019
MyTona hard-launched a hidden objects app, Ravenhill: Hidden Mystery in November 2018 (soft-launched in August). Revenue is currently averaging $5.0K per day (iOS in U.S.). This app experiences revenue spikes on the weekends ... when new events are...
Puzzle Report: December 2018
From L1-25, Levels generally contribute the biggest inflow of value to a player's wallet. A detailed teardown of the economy inflow for L1-25 in five of the top-grossing Puzzle apps can be downloaded online. The three-day Bake Sale Event in...
Puzzle Report: November 2018
Key Points Liquid and Grit partnered with Quadrant Strategies, a market research strategy company, to present unbiased, expert-level insights on Best Fiend lite payers Angry Birds Match revenue increased 39% 2Wo2W after the release of Leagues....
Puzzle Report: October 2018
Monthly Highlights Two new apps entered the top 100 grossing charts: Lost Island Blast Adventure from Plarium, and My Home Design Dreams from Zenjoy LimitedTournaments continued to drive value. A tournament event, paired with a new package bundle,...
Puzzle Report: September 2018
Key Points Best Fiends increased iOS U.S. revenue 109% due to strong downloads and feature releasesHard Levels that unlock discounts spurred a 21% WoW revenue increase for Pet Rescue SagaA Task List with a ‘skip-a-day’ option boosted revenue 16%...
Puzzle Report: August 2018
Content is King Epic Games’ decision to bypass the Google Play Store indicates a shift in power from platforms to developers. If Epic Games’ direct-to-web strategy is successful, this will lead to profit growth for developers Breakout App: Bricks N...
Puzzle Report: July 2018
Strategy Insights Jam City hired social media stars to market their app, driving engagement with YouTube videos and community contests. This campaign did not drive meaningful downloads. However, continue to test high-risk, high-reward marketing...
Puzzle Report: June 2018
GOOGLE PLAY INSTANT The organic installs from Google Play Instant (GPI) are currently modest. Consider waiting until GPI is available for AdWords before incurring the development costs GPI is now available to all developers Major KPI benefits of...
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