In the last decade, building-block games have blurred the line between player and developer. David George and Marc Andreessen explain why, for this reason, Roblox is leading the gaming industry into the future. Without the risks of traditional...
Casino Reports
Category: Casino Reports
Snap Games: Snapchat’s Social Gaming Evolution
Ten months after its launch, Snap Games continues to grow its multiplayer games platform on Snapchat with exclusive first- and third-party titles, innovative social features, and strategic partnerships. Overview Snap Inc. launched Snap Games in...
Fintech: Every Company’s Untapped Revenue Stream
Product leaders across markets—from Uber to Google—are adopting banking, payments, and lending. Andreessen Horowitz General Partner, Anish Acharya, believes every company can generate substantial revenue from financial services, and details three...
The Psychology of Engaging Games
Goal setting, feedback, social context, and growth mindset —if done right— improve engagement. I/O psychologist Jamie Madigan delves into the nuances that make these design elements tick. Goal Setting Providing a specific, achievable goal improves...
Hypercasual Continues to Skyrocket
Hypercasual sustains its substantial market impacts after first exploding onto the market in 2018. Hypercasual games account for nearly 80% of the mobile game industry’s overall install growth, 38% of total ad revenue, 12.5% of total installs, and...
DeNA Reports Losses but Expects a Rebound
DeNA plans to revise business strategies after reporting an impairment loss and a decrease in revenue from older games. DeNA reported significant Q3 losses due to an impairment loss and declining virtual currency sales in older games. The company...
Bingo Bash Executive Producer’s Tips for F2P Developers
Priyank Badkul, product owner at Huuuge Games and executive producer of Bingo Bash, reveals advice for developing a F2P game. Focus Innovation Focus innovation on one aspect of your game and stick with tried and true approaches for the rest. Huuuge...
Five Tips for Scaling UA
Track your ROAS, test your demographic, and increase retention to ensure sustainable UA. Expand Attribution and Analytics Know the sources of your most valuable users, their life-time value (LTV), and your return on ad spend (ROAS). Maximize your...
What It Takes to Build Your Best Team
Great companies like Voodoo, King, and Supercell focus on their people and culture because the goal is not to make amazing games, but to create an environment for effective teams to make amazing games. Creative Game Lead Sophie Vo discusses the...
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