From pickles to Prego, Howard Morowitz’s concept of horizontal segmentation has improved customer satisfaction and increased sales across industries. Developing player personas, like those found here at Liquid and Grit, will let you market the...
Casino Reports
Category: Casino Reports
Covid-19 Virus Drives Gaming Trends in China
As the Covid-19 virus spreads, Chinese citizens have turned to gaming apps to fight cabin fever and stay connected with their friends. Check out our deconstructs of Chinese apps now offered in the Reports category. AppAnnie shows gaming apps have...
Flavourworks’ Erica Aims to Get Your Mom Gaming
More interactive film than traditional full motion video game, Jack Attridge’s Erica offers game developers insights from the realm of cinema. Attridge believes FMV games represent a UA opportunity if marketed more to new players than seasoned...
EA Reports Decline in Mobile Digital Revenue
Electronic Arts’ mobile digital net revenue decreased by $51M during Q3 2019. The company attributes losses in mobile bookings to aging titles. EA’s 2019 digital net revenue was -$3M YoY. The majority of the firm’s mobile revenue loss in 2019 came...
Balancing Choice in Game Design
Epic Games’ Senior Designer Jim Brown deconstructs the psychology of level design and explains how to give players autonomy by taking it away. Influences of Choice Paradox of Choice: Choice is essential to player autonomy, but too much can break a...
Pocket Gems Soft-Launches Mature Narrative Game Ivy: Stories We Play
The San Francisco-based developer looks to follow up its successful Episode with a new mature-themed, episodic storytelling game Ivy: Stories We Play. Ivy: Stories We Play was launched on iOS in Australia and New Zealand. The game features “mature”...
Mobile Game Trends of 2019, Predictions for 2020
GameRefinery cofounder Joel Julkunen and Square Enix Mobile Product Lead Albert Martinez reflect on the most notable trends of 2019 and discuss what they anticipate for 2020. Trends of 2019 Battle Passes Battle passes have permeated multiple genres...
How Roblox Is Leading the Future of Gaming
In the last decade, building-block games have blurred the line between player and developer. David George and Marc Andreessen explain why, for this reason, Roblox is leading the gaming industry into the future. Without the risks of traditional...
Snap Games: Snapchat’s Social Gaming Evolution
Ten months after its launch, Snap Games continues to grow its multiplayer games platform on Snapchat with exclusive first- and third-party titles, innovative social features, and strategic partnerships. Overview Snap Inc. launched Snap Games in...
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