by Liquid and Grit | Oct 24, 2023 | Casino Reports
Bingo Blitz’s ongoing partnership with actress Drew Barrymore is exceptional for three reasons. First, celebrity collaborations are rare in the casino market. Second, Barrymore has been the app’s brand ambassador for over a year, the longest celebrity collaboration we’ve seen in a casino app. And third, the partnership is unusually extensive, encompassing multiple in-game events, TV advertisements, and social media campaigns. Bingo Blitz’s downloads increased 22% 13Mo13M during the partnership, suggesting that the collaboration played a significant role in boosting the app’s UA.
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by Liquid and Grit | Sep 24, 2023 | Casino Reports
City-building hub spaces are a growing trend in casino, but Cash Frenzy’s Cashtopia is the first time we’ve seen a hub space for a social event (rather than a single-player event or feature). Hub spaces connect to apps’ major features, provide multiple progressions, and introduce new opportunities for customization and cosmetic rewards—which creates new ways for casino apps to sustain engagement and drive spend.
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by Liquid and Grit | Aug 18, 2023 | Casino Reports
VIP systems are essential for driving traffic to web stores in casino apps. In this month’s Headline Release, we analyze Huuuge Casino’s Huuuge Rewards, which revamps the app’s VIP program to include perks that can only be claimed within Huuuge Casino’s web store. All casino apps with external platforms should link VIP programs to their web stores, where it’s easier to gather user data, create targeted offers, and avoid platforms’ transaction fees.
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by Liquid and Grit | Jul 24, 2023 | Casino Reports
This month’s Casino Headline Release looks at how Jackpot World’s Waves & Wins drives engagement and spend by tying a unique cooking mini-game to multiple reward progressions and purchases. Events that contain multiple mini-events, like Waves & Wins, are common in the core market but rare in the casino market. Casino apps may want to experiment with this type of event, as our data suggests that these events perform relatively well in casino apps.
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by Liquid and Grit | Jun 23, 2023 | Casino Reports
Pokerist’s weekly Leagues competition takes the innovative step of allowing players to instantly advance to higher leagues by reaching currency milestones. Players can also advance to higher leagues by ranking at the top of their leagues’ leaderboards at the end of the week.
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by Liquid and Grit | May 19, 2023 | Casino Reports
Pokerist’s weekly Leagues competition takes the innovative step of allowing players to instantly advance to higher leagues by reaching currency milestones. Players can also advance to higher leagues by ranking at the top of their leagues’ leaderboards at the end of the week.
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